Aeroflot Willing to Pay $160,000 for Catchy Airline Jingle

Aug. 25 2014 — 21:37

State-run national airline Aeroflot wants its own jingle and is ready to pay musicians 6 million rubles ($160,000) to come up with one.

According to the corresponding tender published on the government's official procurement website, the company needs a short corporate jingle in which the word "Aeroflot" is sung, and which contains short phrases that reflect the attributes of the Aeroflot brand.

The composition must attract people's attention and encourage them to choose to fly with Aeroflot, the requirements attached to the tender say.

Furthermore, the jingle must be catchy but cannot contain any profanity or advertising of products and services not linked to Aeroflot.

Applications will be accepted until Sept. 24, 2014, with the winner of the tender to be announced on Oct. 9, 2014. The jingle must be finished by Dec. 15, 2014.

See also:

Aeroflot to Resurrect Sanctions-Struck Budget Airline Dobrolyot

Crimea’s Sunken Collection of Soviet Affection
The Soviet Union was less than a year dead when scuba diver Vladimir Broumensky first created the underwater museum of sunken sculptures and busts off ...
Mix the City Launches in Moscow
What does your Moscow sound like? The honk of angry car horns, the whir of the metro escalator, the scrape of spades clearing ...
Mix the City Launches in Moscow
What does your Moscow sound like? The honk of angry ...
Weekend in Moscow: English-Language Family Art Courses
Have children of an artistic persuasion and looking for a way to spend the rainy weekends of autumn? ...