$700 Square Watermelons Not Attracting Buyers

Jul. 15 2013 — 00:00
A square watermelon in a Japanese grocery store.

Weeks before the watermelon season officially kicks off in Moscow, one of the city's retail chain has started selling square-shaped fruits at over 23,000 rubles ($704) a piece, a news report said Friday.

The watermelons were imported from Japan, but demand for the novelty fruits has not been high.

"There has been no rush [to buy the watermelons]," a shop assistant at one of the chain's stores told Interfax. But he said that a few customers had bought them "just for fun."

The report didn't identify the chain's name.

The pragmatic Japanese grow square-shaped watermelons to save space in the fridge. Their shape is changed by placing them into transparent cubic boxes during the early stages of growth and price for square watermelons in Japan stands at about $80 each, according to some sources.

Watermelons in Moscow are sold at about 15 rubles per kilogram during the peak season which starts on Aug. 1.

'For the Homeland' – Soviet Election Posters
In honor of Russia elections on Sept. 18, we have compiled a selection of Soviet era campaign posters for your viewing pleasure.
Best of Moscow: Eight Ways to Enjoy the Last Gasp of Summer
A Moscow winter may not carry quite the same connotations as one in “Game of Thrones,” but it certainly signals the end of ...
Best of Moscow: Eight Ways to Enjoy the Last Gasp of Summer
A Moscow winter may not carry quite the same connotations ...
Russia Puts Privatization on the Back Burner
The privatization of shipping company Sovcomflot has been postponed to 2017, according to a Federal Property Management Agency ...