Sberbank is ramping up a project to use buses, called "mobile offices," for banking services.
The state lender's idea is probably to invent something that nobody else has to attract customers, Natalya Beryozina, an analyst at UralSib, said by phone Wednesday. She added that she has not heard of similar projects in Russia or abroad.
The project is in line with Sberbank's modernization agenda, she said. But it is unlikely to have a major effect, and if it does, it can only be felt in the long run, Beryozina added.
Sberbank's retail banking business is already growing fast, and the new project will be a "drop in the ocean," she said.
Sberbank mobile offices have been used recently to assist flood relief in the southern city of Krymsk, the bank said on its website.
The purpose of mobile offices is to provide banking services in distant areas with underdeveloped transportation infrastructure, the bank said in its financial report for 2011.
One mobile office serves several communities. There were about 100 mobile offices when the report was released, and their number was increasing.
Mobile offices are armored and equipped with a payment terminal, a cash desk and a compartment for a bank employee, RIA-Novosti reported last year. They also have an electric generator and security cameras.
Related articles:
A Message from The Moscow Times:
Dear readers,
We are facing unprecedented challenges. Russia's Prosecutor General's Office has designated The Moscow Times as an "undesirable" organization, criminalizing our work and putting our staff at risk of prosecution. This follows our earlier unjust labeling as a "foreign agent."
These actions are direct attempts to silence independent journalism in Russia. The authorities claim our work "discredits the decisions of the Russian leadership." We see things differently: we strive to provide accurate, unbiased reporting on Russia.
We, the journalists of The Moscow Times, refuse to be silenced. But to continue our work, we need your help.
Your support, no matter how small, makes a world of difference. If you can, please support us monthly starting from just $2. It's quick to set up, and every contribution makes a significant impact.
By supporting The Moscow Times, you're defending open, independent journalism in the face of repression. Thank you for standing with us.
Remind me later.
