Support The Moscow Times!

Ridiculed Star of Internet Meme to Join NTV

This December interview of Svetlana Kuritsyna went viral after being posted to YouTube, with nearly 2 million views.

A woman who unwittingly became a ridiculed Internet sensation after praising the ruling United Russia party because she can now "dress better" has been hired by NTV to interview celebrities and politicians on her very own talk show.

Nineteen-year-old Svetlana Kuritsyna, known popularly as Sveta from Ivanovo, will host a show called Ray of Light — the Russian name Sveta is similar to the word for light — which will air Saturdays beginning July 21 at 7:25 p.m., NTV said.

"Everyone knows that Sveta from Ivanovo is not afraid of the camera and tough issues," NTV said in a statement. "And although Sveta does not have experience in television, an education in journalism, or connections, she has character and is bursting with energy and sincerity. What else you need to work as a TV host?"

The outspoken Kuritsyna skyrocketed to fame when an interview by Moskovskiye Novosti correspondent Yevgeny Gladin went viral on the Internet.

Asked why she supports United Russia, the young women responds, "We've started to dress better. They didn't have what we do now. It a very big achievement," adding that agriculture was doing well because "there has become more land … um, well, vegetables and all that."

Kuritsyna has stepped into the spotlight since becoming a famous Internet meme, giving interviews, guest-hosting television shows and becoming a staple at pro-Kremlin youth events.

The aspiring journalist is a member of Stal, a division of Nashi that gained notoriety for placing pictures of opposition leaders, rights defenders and even a U.S. secretary of state on stakes wearing hats with swastikas.

She also studies accounting in Ivanovo, a Golden Ring city just under 300 kilometers from Moscow that carries the moniker "city of brides" for the numerous textile factories where predominately women have been employed. It was not immediately clear whether she would resume her studies in the future.

Rumors that Kuritsyna would join state-controlled NTV emerged in late June, though Kuritsyna denied that she had accepted an offer of employment. NTV general director Vladimir Kulistikov told Izvestia at the time that no one at the company had offered her a position.

In March, the station was mired in controversy over a documentary-style film about opposition figures in recent mass rallies, alleging among other things that participants in anti-Kremlin rallies were paid to attend.

The film sparked outrage from opposition figures, who held a picket outside the station and called for a boycott of organizations that support the station through advertising.

Sign up for our free weekly newsletter

Our weekly newsletter contains a hand-picked selection of news, features, analysis and more from The Moscow Times. You will receive it in your mailbox every Friday. Never miss the latest news from Russia. Preview
Subscribers agree to the Privacy Policy

A Message from The Moscow Times:

Dear readers,

We are facing unprecedented challenges. Russia's Prosecutor General's Office has designated The Moscow Times as an "undesirable" organization, criminalizing our work and putting our staff at risk of prosecution. This follows our earlier unjust labeling as a "foreign agent."

These actions are direct attempts to silence independent journalism in Russia. The authorities claim our work "discredits the decisions of the Russian leadership." We see things differently: we strive to provide accurate, unbiased reporting on Russia.

We, the journalists of The Moscow Times, refuse to be silenced. But to continue our work, we need your help.

Your support, no matter how small, makes a world of difference. If you can, please support us monthly starting from just $2. It's quick to set up, and every contribution makes a significant impact.

By supporting The Moscow Times, you're defending open, independent journalism in the face of repression. Thank you for standing with us.

Once
Monthly
Annual
Continue
paiment methods
Not ready to support today?
Remind me later.

Read more