Russian Cinema Revamps Hall With Beds to 'Wake Love'

Spectators awaiting the start of a cinema screening on 17 double beds that have been set up in a hall at the Kinostar De Lux multiplex in Khimki, just north of Moscow.




Swedish furniture retailer IKEA, which has a nearby store, replaced the standard seats with their beds. The hall now goes by the name: “It awakes love.”





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A Story of Russian Ballet

Spectators await the start of a cinema screening at a Kinostar De Lux Multiplex in the Moscow suburb of Khimki.

Spectators await the start of a cinema screening at a Kinostar De Lux Multiplex in the Moscow suburb of Khimki.

Spectators await the start of a cinema screening at a Kinostar De Lux Multiplex in the Moscow suburb of Khimki.

A man takes a picture of a woman as they await the start of a cinema screening at a Kinostar De Lux Multiplex in the Moscow suburb of Khimki.

Spectators await the start of a cinema screening at a Kinostar De Lux Multiplex in the Moscow suburb of Khimki.

Spectators await the start of a cinema screening at a Kinostar De Lux Multiplex in the Moscow suburb of Khimki.

An employee changes bedsheets before the start of a cinema screening at a Kinostar De Lux Multiplex in the Moscow suburb of Khimki.

Spectators await the start of a cinema screening at a Kinostar De Lux Multiplex in the Moscow suburb of Khimki.

Spectators await the start of a cinema screening at a Kinostar De Lux Multiplex in the Moscow suburb of Khimki.